NOK 10 million to new pilot export programme for Norwegian computer games companies

Today saw the launch of the Go Global Games pilot programme, a collaborative effort by the Ministry of Culture, the Norwegian Film Institute and Innovation Norway. The aim of the programme is to help Norwegian computer game companies to international markets and increase sales and export revenues from Norwegian Computer games.

On Thursday, Minister of Culture Thorhild Widvey and Minister of Trade and Industry Monica Mæland made the opening remarks at the first meeting of the industrial policy council for cultural and creative industries.

Group photo of Erik Brataas, Anne Gaathaug, Kai Robøle, Fredrik Sundt Breien, Anita Krohn Traaseth, Tor Jonasson, Monica Mæland, Rolf Assev, Thorhild Widvey, Stine Helén Pettersen, Elisabeth Sjaastad, Bente Sollid Storehaug, Erlend Mogård-Larsen, Anne-Britt Gran and Kim Daniel Arthur.
First meeting of the industrial policy council for cultural and creative industries. From the left: Erik Brataas, Anne Gaathaug, Kai Robøle, Fredrik Sundt Breien, Anita Krohn Traaseth, Tor Jonasson, Monica Mæland, Rolf Assev, Thorhild Widvey, Stine Helén Pettersen, Elisabeth Sjaastad, Bente Sollid Storehaug, Erlend Mogård-Larsen, Anne-Britt Gran and Kim Daniel Arthur. Peter Aalbæk Jensen attended but is not in the picture. Credit: Ketil Frøland/Ministry of Culture

“The cultural sector is a growth industry, and Norwegian art and culture are strengthening Norway’s competitiveness in the global market,” says Minister of Culture Thorhild Widvey.

“The Ministry of Culture and Innovation Norway have pledged NOK 5 million each to a new pilot programme to promote exports of Norwegian computer games. This is Innovation Norway’s first assignment for the Ministry of Culture,” says Minister of Trade and Industry Monica Mæland.

“Computer games represent a growth industry, and this collaboration between the Ministry of Culture, the Norwegian Film Institute and Innovation Norway will give a stronger business focus to Norway’s efforts in this area. The Go Global Games programme, which is due to be launched in 2016, aims to boost sales and exports,” says Minister of Culture Thorhild Widvey.

Group photo of Minister of Trade and Industry Monica Mæland, Innovation Norway CEO Anita Krohn Traaseth and Minister of Culture Thorhild Widvey.
Minister of Trade and Industry Monica Mæland, Innovation Norway CEO Anita Krohn Traaseth and Minister of Culture Thorhild Widvey. Credit: Ketil Frøland/Ministry of Culture

“Globalisation and digitalisation are easing access to new markets, customers and suppliers. However, export revenues within the Norwegian cultural and creative industries remain small. The Go Global Games programme has great potential,” says Innovation Norway CEO Anita Krohn Traaseth.

Innovation Norway will determine the content of the pilot programme in consultation with the Ministry of Culture, the Norwegian Film Institute and industry stakeholders.