Norway’s international image is ‘resilient and stable’

The 2014 results of the international image and reputation survey the Anholt-GfK Nation Brands Index were released in November 2014 . Norway was ranked 13th of 50 countries that have global influence.

‘Norway has a positive international image. International relations are based on trust, and the fact that we have a good image helps to make Norwegian companies and organisations attractive partners. It also means that other countries listen to our views on international issues, perhaps more so than you would expect, given the size of our country,’ said Minister of Foreign Affairs Børge Brende.

The Anholt-GfK study measured Norway’s image in the areas of exports, governance, culture, people, tourism and immigration/investment. The study described Norway’s international image as stable and resilient, despite the major upheavals in world politics in recent years.

Norway’s highest score was in the area of governance, while it had made most progress on the indicators measuring its attractiveness as a country to live in and invest in, and for international companies establishing operations abroad. Norway’s reputation for its beautiful natural environment is well-established, but the overall score was pulled down by the fact that its cultural heritage and history seem to be less well known.  

According to the study, Norwegians are perceived as hard-working, honest and skilful. Norway is seen as an exciting and fascinating country, and the study emphasises that this could be used to strengthen its position in the fields of tourism and culture.

‘This assessment of Norway’s international image and reputation provides important input to the work being carried out by the Foreign Service to promote Norway and Norwegian interests abroad,’ said Mr Brende.

For the 2014 Nation Brands Index, approximately 22 000 people in 24 countries were interviewed. In the 2007 survey, Norway was ranked 14th. Its 2014 ranking as 13th gives it the same ranking as it had in the 2008 survey.