2 What constitutes ‘public health policy’ in relation to tobacco control?

This guide pertains to the setting and implementing of public health policies with respect to tobacco control. Any tobacco control policy or program constitutes a public health policy in relation to tobacco control if it fulfils the aim of improving the health of the population in this regard. This includes all steps of the process, from the development of new tobacco control initiatives as well as the implementation, monitoring and enforcement.

Such tobacco control policies and programs could include strategies, regulation or policies to reduce tobacco and nicotine supply, consumption and exposure; taxation, excise and price programs; retail and other licensing arrangements; illicit trade or environmental strategies and activities, committees and inquires for developing new policy and legislation.